Our Work
Real Projects, Real Results
PRÜF builds brands, websites, and digital strategies that actually work. Here’s a selection of recent projects across branding, WordPress development, SEO, and digital strategy for clients who needed more than just a pretty website.
WordPress
Allister Frost
Allister Frost is an international keynote speaker, ex-Microsoft leader, and author of ReadyAlready — a compelling personal brand with a big mission: to save one million working lives. At PRÜF Creative, I partnered with Allister to redesign allisterspeaks.com from the ground up, creating a site that reflects the energy and authority he brings to every stage — and converts corporate event bookers into enquiries.
Packaging Design
Brand Collaboration
People’s Pale
DC Beer Media and Strange Fruit Brewing Co. needed a distinctive visual identity for their collaborative pale ale that captured the beer’s unique flavors and the partnership between both brands. PRÜF developed a vibrant package design combining bold colors, modern typography, and abstract illustrations that reflected the beer’s complex taste profile and innovative collaboration. The design enhanced shelf visibility, differentiated the product in a crowded market, and generated consumer excitement that contributed to a successful launch.
WordPress
Content Strategy
SEO
Belgian Beer Specialist
The client needed a website that reflected their expertise in Belgian beers and catered to a niche, passionate audience of beer enthusiasts. PRÜF developed a user-friendly WordPress site with clean design, rich visuals, detailed product descriptions, an integrated blog for beer education and storytelling. The site successfully increased user engagement with content, drove e-commerce growth, and established the client as a trusted authority in the Belgian beer market.
Branding
WordPress
Merch Design
The Barber Collective
The Barber Collective needed a complete brand identity and online presence that reflected their modern, upscale approach to barbering. PRÜF developed a full brand system including logo, visual identity, custom WordPress site with online booking, and merchandise line. The result: a sleek digital presence that increased online bookings by 85% and established the shop as a destination barbershop with a distinctive brand that resonates with their target clientele.
WordPress
HubSpot
Nonprofit
Google Workspace
TrackGirlz
TrackGirlz needed a dynamic platform to promote their mission of empowering female athletes through track and field. PRÜF built a vibrant WordPress site focused on storytelling and community engagement, featuring a blog for inspirational stories, events calendar, donation portal with secure payment integration, and HubSpot CRM connection for donor management. The result: increased participation in events, boosted donations, and a cohesive digital hub that supports the organization’s growth and impact.
WordPress
Content Platform
Community
DC Beer
As partial owner and webmaster, PRÜF redesigned DC Beer to enhance user engagement and showcase the vibrant craft beer culture in Washington DC. The site needed better content organization, improved navigation, and a fresh visual style that reflected the local beer scene. The redesign focused on community engagement with an event calendar, blog for beer news and reviews, and updated visual identity. The result: increased traffic, higher time-on-site, expansion of the subscriber base, and stronger social media following for the DC beer community.
Social Media
Marketing
Merch Design
Kingfisher DC
Kingfisher, a popular DC bar, needed consistent social media content and marketing materials that captured their trendy, relaxed vibe and drove foot traffic to events. PRÜF developed ongoing social media content strategy, event graphics and promotional materials, merchandise designs, and brand-consistent marketing assets. The result: increased event attendance, stronger brand recognition in the DC nightlife scene, and cohesive digital presence that reflects the bar’s unique atmosphere and drives consistent patronage.
Branding
Merch Design
PoPville
PoPville, a leading DC local news and community blog, needed a refreshed brand identity and merchandise line that reflected their role as the go-to source for DC neighborhood news and events. PRÜF developed a comprehensive brand system including logo refresh, brand guidelines, and merchandise designs for apparel and accessories. The updated identity strengthened PoPville’s position as a beloved DC institution while creating a new revenue stream through branded merchandise that readers actually want to wear.
WordPress
Bethany KellEy
Bethany Kelley, a Northern Virginia realtor, aims to build lasting relationships with her clients rather than merely facilitating transactions. In January 2021, she approached PRÜF Creative to enhance her brand and expand her digital presence beyond the limited one-page brochure site provided by her broker.