• Beware of Google Business Verification Scams
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    Beware of Google Business Verification Scams

    A Warning for Brewery, Winery, Distillery, and Restaurant Owners Google My Business / Google Business Listings is an essential tool for all business owners, including those in the food and beverage industry. It allows customers to find your business on Google and provides important information such as your hours of operation, address, and contact details.…

  • Top 10 Traits of an Effective Restaurant or Craft Beverage Email
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    Top 10 Traits of an Effective Restaurant or Craft Beverage Email

    1. Compelling Subject Line This one is a no-brainer from a content marketing perspective. But some marketers will encourage all manner of wordcraft and witchcraft to use in crafting those subject lines. We don’t love that, though — the restaurant and beer newsletter subject lines that really stand out to us do 2 things exceptionally well:…

  • Set It, But Definitely Don’t Forget It
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    Set It, But Definitely Don’t Forget It

    There’s real value in knowing what your website is *doing* and how that relates to your business and decisions you may need to make.

  • Real-World and Digital Practices for More Accessible, Inclusive, and Diverse Tap and Tasting Rooms

    Real-World and Digital Practices for More Accessible, Inclusive, and Diverse Tap and Tasting Rooms

    When we talk about accessibility, it’s not as simple as just just meeting a minimum bar required by law but really treating accessibility and inclusion as a holistic discipline, an active practice of embracing a spectrum of experiences that extend outside the label “abled”. ADA Compliance Following ADA guidelines and adhering to those legal requirements…

  • Top Age Verification Plugins
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    Top Age Verification Plugins

    Age Gate Verification Plugins Did you know that as of 2017, website age verifications aren’t actually legally required? However, if a minor lies about their age to access your site, they may face criminal and federal charges. This means that installing an age verification plugin may actually lead to legal punishment.  In this post, we…

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