Website design can be a difficult task, particularly if you’re not an expert; and we’re guessing you’re not. Here are 10 popular mistakes that your site could be the victim of. Even one of these could be enough to drive a potential customer away.
In a world where users view sites on multiple devices, it’s crucial that they can have the best experience on every device. If your site doesn’t support the multi-device user experience, you might lose viewers the moment they try to view your site on their mobile device or tablet. Non-responsive sites can be very hard to read on a tablet or mobile device, and parts of the page will be hidden from view.
2. SLOW SPEEDS
Speed is not only a factor in the users’ experience, but also something the search engines use to rank your site. You can be penalized for having a slow site. Speed includes: loading performance (Largest Contentful Paint (LCP)), interactivity (First Input Delay (FID)), and visual stability (Cumulative Layout Shift (CLS)).
3. POOR NAVIGATION
Information must be accessible quickly and easily for your visitors. If your visitors have trouble finding your contact information, the navigation bar and/or the search function, you will lose them. An important note about contact information– PHONE NUMBERS SHOULD BE CLICKABLE! Who wants to copy and paste a phone number when using their phone?
4. DESIGN FLAWS
Do you use typefaces that are too ornate or busy? Is your kerning, tracking, and leading easy to read? Do you use user-friendly colors? All of these factors can can cause readability issues and decrease accessibility.
5. MISSING H1 TAGS
Header tags are used to display key words and should be used in the proper sequence. If H1 tags are missing, users and search engines won’t be able to determine what your site is about. H1 tags are especially important when it comes to Search Engine Optimization (SEO).
6. LACK OF CONTENT
You might offer a great product, but your site lacks a sufficient amount of content. Do you have a FAQ section? Can people sign up to receive monthly emails (in return for their email addresses)? Do you ignore your visitors’ needs and wants or do you just talk about your product/service? Do you have a blog that makes you look like an expert at what you do?
Although Pop-ups may seem like a great way to grab users’ attention, it’s also a way to interrupt their train of thought and cause them to lose track of what they were doing. Guaranteed you’d be slightly irritated if one popped up now.
8. MISSING METADATA AND ALT TEXT
Metadata and Alt-text will boost the search engine relevance of your website. If your image includes only its default.jpg name, a visually-impaired user might not be able to clearly understand the site.
9. MISSING A VALUE STACK
Your visitors must be able to understand exactly what your product offers and how it will benefit them. One of the first elements the visitor should see is the value stack. A value stack quickly answers these questions: What do you do?; How will it make my the customers life better?; How can the customer get it?
10. MISSING A CALL TO ACTION (CTA)
Do you have a clear CTA so the visitor knows what to do next? The customer needs to know the action to take or else you’ll lose them. Speaking of that…
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