We love our clients.
We love what our clients do.
That’s why we love what we do.
We’ve worked in your industries. We’ve been your customers. We’ve created products and processes for businesses just like yours in the past. That’s why PRÜF isn’t just another vendor — we’re a partner and an investment in the future success of your business. We only believe in co-developing outcome-driven strategies, with our clients are vested stakeholders in the creative process, to ensure the growth of your organization.
PRÜF is here to help you navigate the digital space and improve your physical and digital presence out in the world.
You’re an entrepreneur, not a magician. We understand running a small-to-medium sized business presents many challenges. We also know firsthand that getting the word out really seems to be one of the toughest goals to accomplish.
Marketing doesn’t have to be that way, though. You don’t have to go it alone, either. PRÜF’s whole purpose is to partner with businesses like yours to help you navigate the universe of digital marketing. We’ll work with you as a creative partner to formulate an outcome-driven, laser-guided marketing strategy. Then we’ll take that product and — together — build you a powerful digital marketing platform to make your business thrive.
PRÜF isn’t an expense. PRÜF is an investment in the future of your business.
Why “PRÜF Creative”?
PRÜF is the intersection of empirical truth, creativity, and iterative testing.
We derive our name from the word “proof”, a powerful single-word statement that carries with it multiple meanings:
“Proof” in distilling
Liquor was “proofed” at the distillery by adding gunpowder and lighting it on fire. If it didn’t light, the alcohol content was too weak. If it burned yellow, too strong. If it burned blue, the proof was just right (that was around 57 percent, or 114 proof).
“Proof” in art
An artist’s proof is a printmaking term. In modern practice, it is usually used to describe an impression of the finished work that is identical to the numbered copies.
“Proof” in mathematics
A proof is a rigorous mathematical argument which unequivocally demonstrates the truth of a given proposition.3
About Erica
Since being a stay-at-home cat mom doesn’t pay the bills, Erica has pursued her passion for digital design. Ever since she was a little kid, she has been intrigued with turning pixels and points into art. At 6 years old, she branded her own greeting cards. Nowadays she helps build and grow brands with the squad at PRÜF Creative. She spends her free time hanging with her cat, partner, and stepdaughter.
Erica is passionate about living a sustainable lifestyle and fighting for civil rights. These passions extend into her work ethic. She has a love/hate relationship with package design. When it’s necessary, she believes sustainable is the way to go; even if it costs a little extra. Long gone are the days of typical stock photo usage. Design should be inclusive and accessible.
Last but not least, Erica enjoys a good drink at the end of the day. Hemingway Daiquiri is her go-to cocktail. It’s the most refreshing cocktail out there; the perfect combo of citrus, rum, and just a hint of sweet.
Don’t bother with churches, government buildings or city squares. If you want to know about a culture, spend a night in its bars.
— Ernest Hemmingway
About Tom
Cat dad, dog dad, human dad, lifelong dad-joker. Empowerment is one of Tom’s core beliefs: that everyone has a right to the tools they need to succeed. Simple acts of creation like designing t-shirts, curating killer playlists, and growing his own food are big passions of Tom’s. What he really wants to solve for the world is ridding it of injustice, inequity, and inaccessibility.
Since the late 90s, Tom has been a student of user interface design and user experience. Lately, story-based marketing and the concept of radical candor have captured his interest. All of these Tom applies to the user interface design & development practices that he has honed while working in restaurants, higher education, small agencies, and corporate environments.
Hala Kahiki by Rivertowne Brewing is Tom’s favorite summer session beer. As for beer local to the DMV, he’s digging Aslin Brewing’s Orange Starfish.
Art is anything you can get away with.
— Marshall McLuhan