Why “Link in Bio” Solutions Make Me Sad

Last updated on August 19th, 2024 at 04:05 pm

If you’ve spent any time online, you’ve likely encountered the phrase “Link in Bio.” It’s become a staple of social media, particularly on Instagram, where the platform’s limited hyperlinking options have led to the rise of third-party services dedicated to managing bio links. These services are convenient, sure—but they also come with significant downsides, especially if you already have a CMS-powered website. In this article, we’ll explore why relying on external services for bio links might not be in your best interest and how you can easily take control of your links by building a bio page on your own website.

You’re Giving Away Your Power

One of the most critical SEO strategies for any business is link building. Links are the backbone of the web, defining relevance, authority, and context for your website—both for visitors and search engines. Internal links connect different parts of your site, enhancing navigation and keeping visitors engaged, while external links to other relevant sites can boost your credibility and authority.

But when you rely on an external platform to manage your bio links, you’re essentially giving away that power. You’re enriching someone else’s domain authority, relevance, and search engine ranking, and you’re probably paying for the privilege. Instead of boosting your own site’s profile, you’re doing the opposite by outsourcing one of the most valuable aspects of your online presence.

Why Are You Giving Up Control?

If you’re already managing a CMS-powered website, there’s no reason to hand over control of your bio links to another company. You’re paying for a service that not only dilutes your brand’s online presence but also puts your link equity in the hands of someone else. Why let another platform benefit from your hard-earned traffic and engagement?

The solution is simple: reclaim your links. By creating and managing your own bio link page directly on your website, you maintain full control over your content, boost your site’s SEO, and strengthen your brand’s online authority. Let’s walk through how you can create a simple yet effective bio link page using WordPress blocks (Gutenberg).

How to Build a Bio Page in WordPress Using Gutenberg Blocks

Creating a bio link page on your WordPress site is easier than you might think, thanks to the Gutenberg block editor. Here’s a step-by-step guide to get you started:

1. Create a New Page:
   • Log in to your WordPress dashboard.
   • Go to Pages > Add New.
   • Title your page something like “Links” or “My Links.”
2. Add a Heading Block:
   • Click the + icon to add a new block.
   • Choose the Heading block and enter a title for your page, like “Check Out My Links” or “Where to Find Me Online.”
3. Add Link Blocks:
   • For each link you want to include, add a Button block or a List block.
   • For a button, simply select the Button block, add the link URL, and customize the text (e.g., “Visit My Blog,” “Shop My Store”).
   • For a list, choose the List block, enter your link text, highlight it, and click the link icon to add your URL.
4. Customize Your Page:
   • You can add an image or a profile picture using the Image block.
   • Consider adding some additional text or a short bio using a Paragraph block to personalize the page.
5. Preview and Publish:
   • Use the Preview button to see how your page will look.
   • Once satisfied, click Publish to make your bio link page live.
6. Update Your Social Profiles:
   • Replace the LinkTree or other third-party service link in your social profiles with the URL of your newly created bio page.

Reclaim Your Links with PRÜF Creative

At PRÜF Creative, I believe your website should be the central hub for your brand’s online presence—not just a place to park a bio link page. I specialize in building modern, fully customizable WordPress sites that give you the flexibility to manage all your content, including those crucial bio links, with ease.

Rather than relying on external services that limit your control and dilute your SEO efforts, I’ll set you up with a powerful WordPress site that empowers you to make updates quickly and effortlessly. With our expertise, you’ll not only reclaim your bio links but also unlock the full potential of your digital presence.

Whether you’re looking to revamp your existing site or build something new from the ground up, PRÜF Creative is here to help. We’ll ensure your site is fast, responsive, and optimized for search engines, all while providing the tools you need to manage every aspect of your content.