We Rebuilt. Here’s What’s Coming.
PRÜF has been around long enough to know when it’s time to stop patching and start fresh. So that’s what we did.
The new site is live, the positioning is sharper, and this blog is officially back in operation. Not as a content marketing machine pumping out keyword-stuffed filler, but as a real working log of what we’re doing, what we’re learning, and what’s actually worth your time to read.
Here’s the honest version of where we are and where we’re going.
More local. On purpose.
We’ve always been based in Alexandria, but we’ve been deliberate over the past year about tightening our focus on the DMV. DC, Northern Virginia, Maryland — this is a market full of organizations doing serious work, and a lot of them are underserved when it comes to digital. Not because good vendors don’t exist, but because most agencies either price out the people who need them most or treat local clients like a stepping stone to something bigger.
We’re not doing that. The DMV is the work.
Nonprofits and advocacy orgs, we see you.
This has always been part of what we do, but we’re naming it more clearly now. Nonprofits and advocacy organizations have specific constraints — tighter budgets, more stakeholders, compliance considerations, messaging that has to do a lot of heavy lifting. They also tend to have missions worth caring about.
We know how to build for that environment. We know how to get a small comms team to actually own and manage their own site. We know how to make a $10K website punch like a $40K one. And we know how to stay out of the way once the thing is built.
If you’re running an advocacy campaign, managing a membership, or trying to tell a complicated story to multiple audiences at once, that’s our wheelhouse.
Small businesses, you’re not an afterthought.
The one-location barbershop. The independent service provider. The founder who’s been running the whole operation solo and finally has a little runway to invest in their digital presence. These are some of our favorite clients, full stop.
The work is specific, the stakes are personal, and the feedback loop is immediate. When Georgette’s bookings went up, she told us directly. That’s the job.
What’s coming on the blog.
A few threads we’ll be pulling on in the coming weeks:
The WordPress block editor gets a lot of criticism, most of it fair, some of it outdated. We’ve been working extensively inside Gutenberg across a range of client sites and have developed a real point of view on where it excels, where it still falls short, and how to build editorial workflows that don’t make content editors want to quit. That’s worth writing up properly, so we will.
We’ve also been doing more work with publications — organizations producing regular editorial content at volume — and there are real lessons there about content architecture, editorial tooling, and what it actually takes to make WordPress work as a publishing platform rather than just a brochure system.
And custom fields. Advanced Custom Fields, Meta Box, the native block bindings API — the ecosystem is in a genuinely interesting moment and the right choices here have a big impact on long-term site flexibility and editor experience. We have opinions.
If any of this sounds relevant to what you’re building, let’s talk.
Not a form-fill-and-wait situation. We’re at [email protected] or you can grab time directly at the link in the nav. We respond fast and we don’t do discovery calls that are secretly sales calls.
Welcome back.
— Tom @ PRÜF
