Services
Strategy and execution without the agency overhead. Here’s what PRÜF delivers—and what you actually get when you hire us.
Branding & Identity
Strategic brand development and visual identity systems that set you apart. From logo design to full brand guidelines, PRÜF builds identities that work across every touchpoint.
What’s Included
- Brand strategy and positioning
- Logo design and variations
- Color palette and typography system
- Brand guidelines documentation
- Business card and letterhead design
- Social media assets and templates
Who It’s For
- New businesses launching their brand
- Organizations outgrowing their current identity
- Nonprofits repositioning for growth
- Service providers differentiating in crowded markets
Alexandria VA branding agency specializing in strategic identity systems for small businesses and nonprofits.
Investment: Starting at $5,000 for core identity. Full brand systems from $8,000–$15,000 depending on scope.
WordPress That Converts
Custom WordPress sites built for growth. Mobile-responsive, lightning-fast, SEO-optimized, and built so you can manage content yourself without calling a developer every time you need to update a page.
What’s Included
- Custom WordPress theme development
- Mobile-responsive design
- SEO optimization (on-page, technical, schema)
- Performance optimization (caching, CDN, compression)
- Security hardening and SSL setup
- Content migration from existing site
- Training on how to manage your site
- 30 days post-launch support
Who It’s For
- Businesses outgrowing DIY site builders
- Organizations with outdated sites hurting conversions
- Nonprofits needing donation/membership functionality
- Service providers needing online booking or lead gen
Serving Alexandria, Arlington, DC, and Northern Virginia businesses with custom WordPress development that converts visitors into customers.
Investment: Small business sites from $6,000. Complex sites (e-commerce, membership, integrations) from $12,000–$25,000.
Get Found Locally
SEO that dominates DC and Northern Virginia searches. Rank for the keywords that matter, drive qualified local traffic, and convert visitors into customers. Built for businesses that need local visibility.
What’s Included
- Local keyword research and strategy
- Google Business Profile optimization
- On-page SEO (titles, meta, headers, schema)
- Technical SEO audit and fixes
- Local citation building and management
- Content strategy for local search
- Monthly reporting and strategy adjustments
Who It’s For
- Service providers targeting DMV customers
- Brick-and-mortar businesses needing foot traffic
- Restaurants, salons, and retail shops
- Professional services (law, medical, real estate)
Investment: One-time setup from $3,000. Ongoing SEO retainers from $1,500/month for maintenance and growth.
Digital Strategy
Fractional CMO/CTO services—strategic guidance for marketing and technology without the enterprise price tag. Get experienced leadership on your timeline, without hiring full-time.
What’s Included
- Digital strategy roadmap and planning
- Marketing technology stack evaluation
- Campaign planning and execution oversight
- Budget allocation and ROI tracking
- Vendor management and coordination
- Regular strategy sessions and reporting
- Ad-hoc consulting as needs arise
Who It’s For
- Growing businesses needing strategic guidance
- Organizations between junior and senior hires
- Nonprofits with limited marketing budgets
- Businesses launching new products or pivoting
Investment: Retainer-based. Typically $2,500–$5,000/month depending on scope and time commitment.
Marketing That Works
Email campaigns, social strategy, and content that actually drives action. No vanity metrics—real engagement, real growth. Built for organizations that need marketing execution, not just strategy decks.
What’s Included
- Email marketing strategy and execution
- Social media content planning and scheduling
- Content creation (copy, graphics, video)
- Campaign setup and audience segmentation
- A/B testing and optimization
- Analytics and performance reporting
- Platform management (Mailchimp, HubSpot, etc.)
Who It’s For
- Businesses with existing audiences needing engagement
- E-commerce brands driving repeat purchases
- Nonprofits building donor relationships
- Service providers nurturing leads to conversion
Investment: Project-based campaigns from $2,000. Ongoing marketing retainers from $1,500/month.
Ongoing Partnership
24/7 monitoring, updates, support, and strategic consulting. PRÜF is in this for the long haul—your success is our success. Most clients keep PRÜF on retainer because it’s easier than starting over every time you need something.
What’s Included
- Website monitoring and uptime tracking
- WordPress core, theme, and plugin updates
- Security monitoring and threat mitigation
- Performance optimization and troubleshooting
- Content updates and minor design tweaks
- Strategic consulting and priority support
- Monthly reporting and recommendations
Who It’s For
- Businesses relying on their website for revenue
- Organizations without in-house technical staff
- Anyone who wants peace of mind and fast support
- Long-term partners who value ongoing optimization
Investment: Support retainers from $500/month for basic maintenance. Comprehensive support + strategic consulting from $1,500/month.