The Challenge

Voxtopica’s existing site built with the Oxygen page builder framework was inflexible and cumbersome, making updates and content management challenging. They needed a migration to WordPress Gutenberg blocks to streamline their web operations, enhance performance, and support their lead generation strategy through integrated forms.

The Solution

PRÜF Creative embarked on a “page builder rescue mission” to migrate Voxtopica’s site from the Oxygen page builder to a native WordPress Gutenberg block experience, ensuring a smoother, more efficient, and user-friendly interface.

Web Design and Development:

• Page Builder Migration: Transitioned the existing website from Oxygen to a fully native Gutenberg block setup, improving flexibility, performance, and ease of updates.
• Lead Generation Integration: Connected Gravity Forms submissions to HubSpot to streamline lead generation and customer relationship management.

Content Marketing and Copy Editing:

• Strategic Content Development: Enhanced Voxtopica’s content strategy by assisting with the creation and editing of engaging, authoritative articles that highlight industry insights and company expertise.
  
  Notable blog posts include:
  • Making Podcasts for Older Americans
  • Policy Podcasting
  • The Bright Future of Branded Podcasts

Social Media Management:

• LinkedIn Management: Managed Voxtopica’s LinkedIn presence to engage with their professional audience, share valuable content, and drive traffic to the website.

Results

• Improved Web Performance: The migration to Gutenberg blocks resulted in a faster, more responsive website, enhancing user experience and backend management.
• Enhanced Lead Generation: Integration with HubSpot streamlined the lead capture process, resulting in more efficient customer relationship management.
• Increased Engagement: The strategic content and active LinkedIn management led to higher engagement rates, expanding Voxtopica’s reach and influence within the industry.

Conclusion

PRÜF Creative successfully transformed Voxtopica’s website, migrating from the restrictive Oxygen page builder to a dynamic Gutenberg block experience. This transition, coupled with targeted content marketing and social media management, significantly improved Voxtopica’s digital presence, supporting their growth and positioning them as a thought leader in the podcast production industry.

Tom is a huge asset to us, keeping our digital presence up-to-date and all our web-based assets streamlined and efficient.

I’ve worked with with a lot of vendors over the years, and it’s always a joy to work with people who are laser-focused on here long the client succeed. Tom’s one of those.

Richard Fawal

CEO, Voxtopica

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