Now accepting new clients for December 2025. Let’s Talk!

Let’s Talk

PoPville Branding Refresh

PoPville is the go-to platform for all things Washington, D.C. From restaurant openings and closings to quirky local news, PoPville keeps D.C. residents informed and connected. Founded by Dan Silverman, the site has become a cornerstone of the local community. To celebrate its 16th anniversary, Dan commissioned PRÜF Creative to update PoPville’s logo, a project that combined nostalgia with modern design elements.

Client 

PoPville

Role

Logo Design 
Apparel Design

Year 

2021

The Challenge

The logo redesign needed to honor PoPville’s rich history while providing a fresh, contemporary look. Specific challenges included:

  • Retaining imagery of Dan’s favorite trees from his early days covering D.C.
  • Incorporating the Red, Yellow, and Green D.C. Metro line colors.
  • Infusing the design with a playful callback to 70s-era typography.

The Solution

PRÜF Creative approached the redesign with a deep respect for PoPville’s legacy and a vision for its future. Here’s how we addressed the project’s challenges:

Design and Branding

  • Tree Imagery: We preserved the iconic tree imagery that has been a staple of PoPville’s identity. The redesigned logo features stylized trees that reflect both the site’s history and its evolution.
  • Metro Colors: The Red, Yellow, and Green colors from the D.C. Metro lines were seamlessly integrated into the new logo, maintaining a connection to the city’s lifeline and PoPville’s roots.
  • 70s-Era Typography: To add a touch of nostalgia, we incorporated fun, retro-inspired typography that echoes the playful spirit of the 70s while ensuring the design remains fresh and relevant.

Logo / Brand Guide / Apparel Design

Visual Portfolio, Posts & Image Gallery for WordPress

Results

The updated logo has been warmly received by PoPville’s community, striking a perfect balance between tradition and innovation. Key results include:

  • Positive Feedback: Long-time followers and new visitors alike have praised the new logo for its contemporary feel and respectful nod to PoPville’s history.
  • Enhanced Brand Identity: The cohesive design elements have strengthened PoPville’s brand identity, making it instantly recognizable and memorable.

What’s this? Oh, just some of the shirts PRÜF designed for PoPville making their way around the world…

Conclusion

The collaboration between PoPville and PRÜF Creative has resulted in a logo that not only celebrates 16 years of community engagement but also sets the stage for future growth. The updated design reflects PoPville’s enduring presence in Washington, D.C. and its commitment to keeping the community informed and connected.

Looking to elevate your brand and create a compelling online presence? Contact PRÜF Creative today to start your own success story.