Bethany Kelley Realtor
Case Study: A Local Realtor’s Personal Take
Bethany Kelley, a Northern Virginia realtor, aims to build lasting relationships with her clients rather than merely facilitating transactions. In January 2021, she approached PRÜF Creative to enhance her brand and expand her digital presence beyond the limited one-page brochure site provided by her broker.
Client
Bethany Kelley
Date
2021–present
Services
Web Design
Marketing
Social Media Management
Visit Project
The Challenge
Bethany’s existing website was basic, primarily showcasing property listings without offering much value to potential and existing clients. She needed a comprehensive digital strategy to position herself as a trusted, knowledgeable resource in the Northern Virginia real estate market, fostering long-term relationships and providing ongoing value.
The Solution
PRÜF Creative collaborated with Bethany to transform her digital presence, ensuring her website and marketing efforts aligned with her relationship-focused approach.
Web Design and Development:
- Custom Site Design: Developed a comprehensive website incorporating Bethany Kelley Realtor’s new identity system. The site includes dedicated pages for buyers and sellers, engaging call-to-actions, and a blog to keep clients informed.
- Informative Content: Created sections that educate visitors about the buying and selling processes, and localities in Northern Virginia, providing ongoing value to clients.
Marketing and Content Strategy:
- Social Media and Content Marketing: Crafted a strategic social media and content marketing effort around key topics such as common mistakes in real estate. Notable blog posts include:
- Copy Editing: Assisted in refining and enhancing the content to ensure clarity and engagement.
Ongoing Support:
- Website Maintenance: Provided continuous support and updates to keep the site running smoothly and effectively.
- Analytics and Reporting: Implemented analytics tools to track website performance, giving Bethany insights into her online impact and audience engagement.
Results
- Enhanced Online Presence: The new website significantly improved Bethany’s digital footprint, making her a go-to resource for real estate information in Northern Virginia.
- Increased Engagement: The informative content and strategic social media efforts led to higher client engagement and an expanded client base.
- Ongoing Value: The site’s educational resources continue to provide long-term value to both prospective and existing clients, aligning with Bethany’s goal of building lasting relationships.
Conclusion
PRÜF Creative successfully partnered with Bethany Kelley to elevate her digital presence, aligning her online strategy with her relationship-focused approach to real estate. The comprehensive website, combined with targeted marketing efforts, has positioned Bethany as a trusted authority in the Northern Virginia market, ensuring ongoing growth and client satisfaction.
I hired PRUF Creative to create a website for my real estate business and could not have been any happier with the results. Both Erica and Tom were a pleasure to work with and they really captured exactly what I was looking for. It was easy to work hand in hand with them to get the content that I wanted on the site in a beautiful format. I have had nothing but compliments on the design and ease of use of my site. I highly recommend PRUF Creative and will definitely use them in the future!
Bethany Kelley
Owner, Bethany Kelley Real Estate