Category: General

  • How to Choose a WordPress Developer in Alexandria, VA (and the DMV)

    How to Choose a WordPress Developer in Alexandria, VA (and the DMV)

    Choosing a WordPress developer in Alexandria, VA? Easier said than done. We’ll walk you through what to look for, what to ask, and what to expect.

  • Can we make genuinely useful marketing tools using AI?

    Can we make genuinely useful marketing tools using AI?

    That’s the question I kept coming back to while building the two tools in this post. Not whether AI can generate marketing copy — it obviously can — but whether you can wrap it in something structured enough that a real team would actually sit down and use it without needing to know how to…

  • A Smarter Image Optimization Workflow

    A Smarter Image Optimization Workflow

    Most platforms don’t compress your images as much as you think. Learn how WordPress, Webflow, Wix, Squarespace, Shopify, Mailchimp, and Constant Contact actually handle image optimization — and how to build a fast, simple pre-upload workflow using Raycast and TinyPNG.

  • We Rebuilt. Here’s What’s Coming.

    We Rebuilt. Here’s What’s Coming.

    We Rebuilt. Here’s What’s Coming. PRÜF has been around long enough to know when it’s time to stop patching and start fresh. So that’s what we did. The new site is live, the positioning is sharper, and this blog is officially back in operation. Not as a content marketing machine pumping out keyword-stuffed filler, but…

  • Why “Link in Bio” Solutions Make Me Sad

    Why “Link in Bio” Solutions Make Me Sad

    I get it. Linktree takes about four minutes to set up, it’s free to start, and it solves a real problem — Instagram still only lets you put one clickable link in your bio, and nobody wants to update it every time they post something new. But every time I see a business or creator…