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Why “Link in Bio” Solutions Make Me Sad
If you’ve spent any time online, you’ve likely encountered the phrase “Link in Bio.” It’s become a staple of social media, particularly on Instagram, where the platform’s limited hyperlinking options have led to the rise of third-party services dedicated to managing bio links. These services are convenient, sure—but they also come with significant downsides, especially…
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Beware of Google Business Verification Scams
A Warning for Brewery, Winery, Distillery, and Restaurant Owners Google My Business / Google Business Listings is an essential tool for all business owners, including those in the food and beverage industry. It allows customers to find your business on Google and provides important information such as your hours of operation, address, and contact details.…
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Top 10 Website Mistakes that Could be Costing you Clients
Website design can be a difficult task, particularly if you’re not an expert; and we’re guessing you’re not. Here are 10 popular mistakes that your site could be the victim of. Even one of these could be enough to drive a potential customer away. 1. NON-RESPONSIVE In a world where users view sites on multiple…
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Top 10 Traits of an Effective Restaurant or Craft Beverage Email
1. Compelling Subject Line This one is a no-brainer from a content marketing perspective. But some marketers will encourage all manner of wordcraft and witchcraft to use in crafting those subject lines. We don’t love that, though — the restaurant and beer newsletter subject lines that really stand out to us do 2 things exceptionally well:…
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Set It, But Definitely Don’t Forget It
There’s real value in knowing what your website is *doing* and how that relates to your business and decisions you may need to make.
Now accepting new clients for December 2025. Let’s Talk!
